Privacy Policy
Your privacy and your pet's confidential medical information are paramount to us. Learn how Red Rock Veterinary Health protects and manages your personal data.
Our Commitment to Privacy
Red Rock Veterinary Health is committed to protecting the privacy and confidentiality of your personal information and your pet's medical records. As a healthcare provider, we adhere to strict privacy standards including HIPAA (Health Insurance Portability and Accountability Act) requirements and Colorado state regulations.
This privacy policy explains how we collect, use, protect, and share information in our veterinary practice and through our website. We believe in transparency and want you to understand your rights and our responsibilities regarding your personal data.
Fear Free® Privacy Approach
Just as we create a stress-free environment for your pets, we ensure your personal information is handled with the same care and attention to minimize any concerns about privacy and security.
Privacy Protection Details
Information We Collect
- Personal identification information (name, address, phone number, email)
- Pet information (medical history, treatment records, vaccination records)
- Financial information (billing addresses, payment preferences)
- Website usage data (cookies, analytics, form submissions)
- Communication records (emails, phone calls, appointment notes)
How We Use Your Information
- Providing veterinary care and medical treatment for your pets
- Scheduling appointments and sending appointment reminders
- Processing payments and maintaining billing records
- Communicating important health updates and care instructions
- Improving our services and website functionality
- Complying with legal and regulatory requirements
Information Protection
- HIPAA-compliant data storage and transmission protocols
- Encrypted electronic medical records and payment processing
- Secure physical storage of paper records
- Limited access to information on a need-to-know basis
- Regular staff training on privacy and confidentiality
- Secure disposal of records according to retention policies
Information Sharing
- Veterinary specialists when referrals are necessary
- Laboratory services for diagnostic testing
- Pet insurance companies (with your authorization)
- Emergency veterinary services during critical situations
- Legal authorities when required by law
- We never sell your personal information to third parties
Website Privacy & Digital Services
Website Analytics
We use Vercel Analytics and Speed Insights to understand how visitors use our website. This helps us improve user experience and identify technical issues. These services collect anonymous usage data and do not identify individual users.
Content Management
Our website content is managed through Sanity CMS, which may process and store website content and form submissions. All data is handled in accordance with their privacy standards and our data processing agreements.
Cookies and Tracking
We use essential cookies for website functionality and analytics cookies to improve user experience. You can control cookie preferences through your browser settings, though some functionality may be limited if cookies are disabled.
Your Privacy Rights
Medical Records Rights
- Request copies of your pet's medical records
- Request corrections to inaccurate information
- Limit who can access your pet's records
- Request an accounting of disclosures
Personal Data Rights
- Know what personal information we collect
- Request deletion of your personal data
- Opt out of marketing communications
- Update your contact preferences
Data Retention & Security
How Long We Keep Information
Medical Records: Maintained for a minimum of 3 years after the last visit, or longer as required by Colorado state law and professional standards.
Financial Records: Retained for 7 years for tax and accounting purposes.
Website Data: Analytics data is aggregated and anonymized after 26 months.
Marketing Data: Maintained until you opt out or request deletion.
Security Measures
Physical Security: Locked filing cabinets, restricted access areas, and secure disposal of documents.
Digital Security: Encrypted data transmission, secure databases, regular backups, and access controls.
Staff Training: Regular privacy and security training for all team members.
Third-Party Security: All vendors must meet our security standards and sign data processing agreements.
Privacy Questions or Concerns?
If you have questions about this privacy policy, want to exercise your privacy rights, or have concerns about how your information is handled, please contact us using any of the methods below.
Call Us
(719) 204-3647
Email Us
privacy@redrockvet.com
Mail Us
Red Rock Veterinary Health
Privacy Officer
3163 West Colorado Avenue
Colorado Springs, CO 80904
We will respond to privacy inquiries within 30 days. For urgent medical record requests, please call us directly during business hours.